Marketing Tips and Suggestions: video

Wednesday, March 1, 2017

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Now, there is the question of what to create and how to promote it. This post will diagnose some of the top opportunities for incorporating video into your digital marketing strategy.

Business Facts That Will Blow Your Mind

The unemployment rate for those with a bachelor’s degree is just 3.7% — less than half the nationwide average.
Japan’s working-age population is on track to decline from 62.6% of its population in 2012 to just 49.1% by 2050.
"More than 50 million Americans couldn’t afford to buy food at some point in 2011,” writes CNNMoney, citing U.S. Department of Agriculture data. In June 2012, 46.7 million Americans received food stamps.
S&P 500 companies held $900 billion in cash at the end of June, according to Thomson Reuters. That was up 40% since 2008.
In the 1960s, wages and salary income made up more than 50% of GDP. By 2011, it was less than 44%, as dividends, interest, and capital gains made up a growing share of the nation’s income.
According to Bloomberg, “Americans have missed out on almost $200 billion of stock gains as they drained money from the market in the past four years, haunted by the financial crisis.
According to The Economist, “Over the past ten years, hedge-fund managers have underperformed not just the stock market, but inflation as well.”
Bonds have become so richly valued that UBS is reportedly reclassifying brokerage clients who are overweight bonds as “aggressive” investors — most likely to avoid future lawsuits if and when bonds lose value.
Federal nondefense discretionary spending — all spending minus defense and entitlements — is on track to hit its lowest level as a share of GDP in more than 50 years, according to data from the Congressional Budget Office.
The rise in domestic energy-production has already shaved $175 billion off our annual import bill compared with five years ago, according to energy analyst Daniel Yergin.