25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

25 Inspiring & Actionable Content Marketing Tips For (Almost) Any Situation

The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to:

• Create enough content
• Get the engagement you need
• Find interesting ways to innovate

Don’t worry, you’re not alone. Recent research has found that, 70% of B2B marketers are creating more content than they were a year ago and 54% find producing engaging content to be a challenge.

If only there were a list of tips that you could reference from time to time when you need a content marketing pick-me-up.

Well, look at what we have here! Keep this list of 25 content marketing tips handy for whenever the need strikes.

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Now, there is the question of what to create and how to promote it. This post will diagnose some of the top opportunities for incorporating video into your digital marketing strategy.

B2C Mobile Marketing Tips to Strike Marketing Gold

B2C Mobile Marketing Tips to Strike Marketing Gold

Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food.

I’m Not the Only One

Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite:

• 74% of smartphone owners use their devices to check email (Gartner)
• 51% of email opens are on mobile devices (Litmus)
• 68% of Gmail and Yahoo opens are coming from mobile devices (Litmus)

Unfortunately, other email marketers are not the only sources vying for the attention of your consumers. Mobile users have access to a seemingly limitless list of apps, content and sources for information.

As a busy consumer and marketer (which is exemplified by the number of unread emails in my personal inbox), I am quick to signup to receive email communications, but selective in which ones I actually read and act upon. Let’s dive a little bit deeper in the head-turning elements that make for a successful B2C email marketing campaign.