Marketing Tips and Suggestions: February 2017

Monday, February 27, 2017

B2C Mobile Marketing Tips to Strike Marketing Gold

B2C Mobile Marketing Tips to Strike Marketing Gold

Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food.

I’m Not the Only One

Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite:

74% of smartphone owners use their devices to check email (Gartner)

51% of email opens are on mobile devices (Litmus)

68% of Gmail and Yahoo opens are coming from mobile devices (Litmus)

Unfortunately, other email marketers are not the only sources vying for the attention of your consumers. Mobile users have access to a seemingly limitless list of apps, content and sources for information.

As a busy consumer and marketer (which is exemplified by the number of unread emails in my personal inbox), I am quick to signup to receive email communications, but selective in which ones I actually read and act upon. Let’s dive a little bit deeper in the head-turning elements that make for a successful B2C email marketing campaign.

Business Facts That Will Blow Your Mind

The unemployment rate for those with a bachelor’s degree is just 3.7% — less than half the nationwide average.
Japan’s working-age population is on track to decline from 62.6% of its population in 2012 to just 49.1% by 2050.
"More than 50 million Americans couldn’t afford to buy food at some point in 2011,” writes CNNMoney, citing U.S. Department of Agriculture data. In June 2012, 46.7 million Americans received food stamps.
S&P 500 companies held $900 billion in cash at the end of June, according to Thomson Reuters. That was up 40% since 2008.
In the 1960s, wages and salary income made up more than 50% of GDP. By 2011, it was less than 44%, as dividends, interest, and capital gains made up a growing share of the nation’s income.
According to Bloomberg, “Americans have missed out on almost $200 billion of stock gains as they drained money from the market in the past four years, haunted by the financial crisis.
According to The Economist, “Over the past ten years, hedge-fund managers have underperformed not just the stock market, but inflation as well.”
Bonds have become so richly valued that UBS is reportedly reclassifying brokerage clients who are overweight bonds as “aggressive” investors — most likely to avoid future lawsuits if and when bonds lose value.
Federal nondefense discretionary spending — all spending minus defense and entitlements — is on track to hit its lowest level as a share of GDP in more than 50 years, according to data from the Congressional Budget Office.
The rise in domestic energy-production has already shaved $175 billion off our annual import bill compared with five years ago, according to energy analyst Daniel Yergin.